Last week I posted a blog about My 2011 Business Goals, where I unashamedly plugged my own business website, using keyword links to build my ranking in Google.
Well, guess what. It worked! That's right. I've started to achieve some pretty good rankings, hitting the third page in some cases, all with one post. Interestingly, the competition for "Antelope Valley Web Design" is pretty fierce, especially considering there are websites specifically named, "Antelope Valley Web Design". However, this blog isn't about their ability to achieve dominance on the search engines. It is about mine. My efforts to take that top spot away from them and site proudly above the rest. I'm not doing this to increase my ego. I'm simply doing this to grow my business.
One of the great things about being a website designer in the Antelope Valley is that the market here is terrific. With approximately 14,000 active business license in the AV, there is plenty of business to go around for the website developers in Palmdale and Lancaster. For the savvy website developer, we can leverage clients sites as tools to continue to build exposure for our own websites. Most clients are happy to let a website developer drop in a link back to the home website, with little to no cost, or even for a discount off the total price of building a website.
However, most designers lack strategy. By using keywords instead of the name of the business, I can get a greater ranking in Google. If I only use "iDesign Web Solutions" as the link back to my website instead of something like "Palmdale Website Design" the I really limit my ability to generate quality traffic.
There is a lesson in here for all website owners as well. When you are writing your blog, it simply isn't good enough to include a link back to your website at the bottom of your post(s). That link needs to be used strategically throughout the post. Your website is probably not competing for recognition based on your company's name. Instead you are competing for rankings based on how people search for the product and/or service you provide.
Keep in mind, this is not rocket science and you don't have to be an SEO expert. I'm not. But, if you are strategic in the way you leverage your blog and your website, you could be well on your way to capturing Google's most prized reward. A front page listing.
About Eric Tompkins - Eric Tompkins is a website developer in the Antelope Valley specializing in Joomla Content Management System Website Development.
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